Baltic Sea Region

Exhibition for Meetings,

Events and Incentives

CONVENE Education Programme

14 – 15 February 2018

LITEXPO, Hall #4

CONVENE has a full Education Programme for all participants involved in the planning and supply of meetings, conferences and events. The programme is timed so the sessions work in harmony with the exhibition, the Hosted Buyer programme, and meetings taking place on the show floor. Enhance your professional competencies by attending sessions delivered by high-profile speakers from across Europe whose knowledge-filled sessions are shaped with a strong focus on best practices in conferences and events management, the latest trends and research, as well as marketing and sales. The sessions are opened for all.



Wednesday, 14 February


9:45 a�� 10:30A� A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A� 2018 Global Meetings and Events Forecast

Gain insight into key global and regional trends impacting the meetings industry for 2018 and what it could mean for your meeting programme – including event design, the risks associated with holding meetings in China, benchmarking your meetings programme and rate shifts for air and accommodation.

Speakers: Ralph A Knoblauch, American Express Meetings & Events; Mark Scales, Banks Sadler


10:30 a�� 11:15 A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A� The Blue Ocean: A Strategy and a Case that Finally Worked

We all struggle. In established businesses we see that the competition is harder everyday, and the norm is not that normal anymore. Tomorrow, everybody is going for everybody elsea��s business, and we all need to decide where to swim. Is it easy to change oceans?A� Maybe to swim in one we have created ourselves? Janne BjA�rge will share the idea and the reality of the Blue Ocean Strategy, and how Nine Yards changed oceans when they left the sea of event marketing and jumped in the ocean of Brand Experience.

Speaker: Janne BjA�rge, My Opinion


11:15 a�� 12:00 A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A� Who do you think they are? How to Better Know Your Event Attendees Through Personas

How well do you really know your event attendees? Why do they attend? What do they love and hate? Every event has a desired outcome, whether it is to motivate and inspire, increase sales, or educate on a new product. We’ll introduce five attendee personas worth familiarising yourself with and help you create an effective experience to cater to what they value most.

Speaker: Mark Scales, Banks Sadler


12:00 a�� 12:45A�A�A�A�A�A�A�A�A�A�A�A�A� A�A�A�A�A�A� Terrorism and Events: What Event Planners Need to Know

No question, we are all shocked by the number of attacks around the world in recent years. Recent geopolitical developments are putting event planners under incredible pressure to guarantee the safety of their attendees, especially since attacks often target events. Sometimes, the security infrastructure of an event has been able to reduce the impact of the brutality and save lives. With vast experience in planning and working on high-level events around the world, Linda will share the advice she has received from top industry safety experts and law enforcement, and what you need to know about protecting your event.

Speaker: Linda Pereira, CPL Meetings & Events


Lunch time / Free time


14:15 a�� 15:00A�A�A� A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A� How the Changes in the Shape and Nature of Meetings Affect Destination and Venue Choices

A�This panel discussion will focus on how the shape and nature of meetings is changing and whether this affects choices pertaining to destinations and venues. Representatives from established PCOa��s working mostly with international associations and event management companies producing business events will discuss how meetings impact destination choices and how destination supply chains might need to respond.

Moderator: Paul Kennedy MBE, Kennedy Integrated Solutions

Panelists: Linda Pereira,A� CPL Meetings & Events, Simonas Raiselis, Wisdom Events, Christian Frei, Topconf Sofware Conferences



15:00 a�� 15:45A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A� How to Create the Worlda��s Most Innovative Conference

A�Shocklogic supported the European Society of Organ Transplantation (ESOT) to create the worlda��s most innovative conference. ESOT attracted more than 5,000 attendees and over 2,000 abstract submissions. ESOTa��s success story and campaign provides us with a snapshot of the future and what organisers and associations must do to survive in the competitive world of events. The future already here, so what are you waiting for?

A�Speaker: John Martinez, Shocklogic


15:45 a�� 16:30A�A�A�A�A�A�A�A�A�A�A�A�A� Making an Indian Elephant Dance

A�With the right offering, there are significant opportunities for corporate travel services like meetings and conferences in Indiaa��s fast growing tourism market, which generates 5.1 million tourists annually. The key to tapping into this market is to offer commitment and efficiency, which drives the value of the services.A�Indian buyers are mainly looking for a product that meets their expectations in terms of positioning, pricing and end-to-end requirements, plus a flexible approach from their partner a�� from enquiry to completion.

Speaker: Prasant Saha, CIMGlobal


Thursday, 15 February


9:30 a�� 10:10A� A� A� A� A� A� A� A� A� A� A� A�Using Hybrid Events to Engage Live Audiences and Participants across the World

This session will help you put an effective technical support structure in place, plan your marketing approach, and integrate social media into your virtual event to ensure that your event format works.

Speaker: John Martinez, Shocklogic


10:10 a�� 10:50A� A� A� A� A� A� A� A� A� A� A�Perfect Agency, Perfect Client

Jan’s presentation will focus on client-agency relationships and their improvement. He will talk about two topics – what services agencies should offer to clients (which means the services clients should request from agencies) and what type of treatment agencies should request from clients (which means the treatment clients should provide to their agencies).

Speaker: Jan Gemrich, Foccus Design


10:50 a�� 11:35A� A� A� A� A� A� A� A� A� A� A�Making the Business Case for Incentive Travel as a Motivation Tool

What business leaders and owners really care about is the impact of the incentive program in reaching company goals. It is important that you demonstrate the value of incentive travel to drive business growth and profit. Rewards and recognition are not a a�?one and donea�? program but become part of the company culture a�� and incentive programs reinforce this commitment to honor high performers and high performing units.

A�Speaker: Hugo Slimbrouck, Ovation Global DMC


11:35 a�� 12:20A� A� A� A� A� A� A� A� A� A� A�A�The Links Between the Meetings Industry and International Associations

A�According to the UIAa��s associationa��s database, the a�?Yearbook of International Organisations Onlinea�� there are over 37,000 active international organisations worldwide and approximately 30,000 of these organise meetings. There is a huge potential for business in destinations worldwide and a huge need for increased communication between the meetings industry and international associations. Learn how to identify players within the meetings industry who are important for an associationa��s needs, the links and cooperation opportunities between the meetings industry and international associations, and how they can interact to achieve win-win outcomes.

Speaker: Clara FernA?ndez LA?pez, Union of International Associations (UIA)


12:20 a�� 13:00A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A� Is Your Business Ready for GDPR and E-Privacy Regulatory Changes? – The Impact for the MICE Sector

The 25th May 2018 will see the deadline for the introduction of the first significant change to data regulations in Europe in over 20 years.A�Within the MICE sector, everyone will be affected; CVBs, Associations, PCOs, DMCs, agencies, and venues, anyone who holds any personal data for persons residing in the EU will need to comply with the new GDPR regulation.A�In this session, you will be guided through; the changes in the GDPR and e-privacy legislation; the implications for those handling the personal data of people residing in the EU A�and provide practical steps for implementation to ensure your business is GDPR ready.

Speaker: Caroline Mackenzie, Global Association PartnersA�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�A�




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