BALTIC SEA REGION

Exhibition for Meetings,

Events and Incentives

CONVENE Education Programme

8 – 9 February 2017, LITEXPO, Hall 4

CONVENE has a full Education Programme for all participants involved in the planning and supply of meetings, conferences and events. The programme is timed so the sessions work in harmony with the exhibition, the Hosted Buyer programme, and meetings taking place on the show floor. Enhance your professional competencies by attending sessions delivered by high-profile speakers from across Europe whose knowledge -filled sessions are shaped with a strong focus on best practices in conferences and events management, the latest trends and research, marketing and sales. The sessions are opened for all.

 

Wednesday, 8 February

09:30 – 10:15 Trends in Today’s Market for Meetings and Events 

Speaker: Rob Davidson, MICE Knowledge

The market for conferences, meetings and other types of business events is changing rapidly, reflecting important changes in the global economy, technology and demographics. This presentation will highlight the key developments in supply and demand in the international meetings market of today – and tomorrow. It will also give examples of companies and organisations that are adapting their products and services in order to continue to operate successfully in this market.

10:15– 11:00 Why Access to Intellectual Capital Matters – a Video Montage

Speaker: James Latham, The Fred Production Company

In this session, James will share some of the interview highlights he has experienced with industry leaders discussing why business events have become so strategically important for destinations, associations, corporations and entrepreneurs.

11:00 – 11:45 Cavemen’s Special Interest in Incentives

Speaker: Ben Gosman,  Free Style Incentives

Incentive Travel Programmes are a motivational tool that enhance productivity or achieve business objectives in which participants earn the reward based on a specific level of achievement set forth by management. Earners are rewarded with a trip and the programme is designed to recognise earners for their achievements. During this session, we will look at what really matters if you want to develop business from this market segment as well as the most recent trends and developments.

11:45 – 12:30 Where’s the Food? Building Successful Communication Streams with Your Suppliers

Speaker: Susan Heaton – Wright, Executive Voice, Viva Live Music

Suppliers are often blamed for an event going wrong, yet it is more likely to be a lack of communication between the event planner and the supplier. In this dynamic speech, Susan shares top tips and examples of how to engage with your suppliers; what to ask; what information to give; and last minute tips. An invaluable speech for event planners who are co-ordinating events overseas.

12:30 – 13:30  Lunchtime / Free time
13:30 – 14:15 Demystifying Technology for Events and Associations

Speaker: John Martinez, Shocklogic

This session will answer any questions related to technology for event organisers and associations. This includes: big data, NFC, ePosters, CRM, and social networking. Bring your questions and he will demystify them.

 14:15 – 15:00 Using the Five Senses to Make Meetings More Successful

Speaker: Rob Davidson, MICE KnowledgeHow venues and meeting planners can use participants’ five senses (not only the two usual senses: audio-visual) to make events more productive and more memorable.
15:00 – 15:30 Organising an Event Abroad: Your Clients, Your Team, Your Time

Speaker: Mary Kirillova, EventCV

Beyond choosing the destination and property, events held outside your country present some unique considerations and challenges for event planners. How to manage people on remote work? How to find good employees abroad? How to manage suppliers? This session will give you some tips and best practices for handling some of the finer details of international events.

Thursday, 9 February

9:30 – 10:15 Nuts and Bolts in Incentives

Speaker: Timo Heinaro, Seikkailu Oy Fincentive

Spiced up with real-life client case samples, Timo will guide us step-by-step from the fundamentals of incentive travel through to designing a smart and effective incentive campaign and ultimately meeting and exceeding winner expectations. You will learn how systematic incentive campaigns are built from programme structures, and find out more about communication, reward selection and how destination partners can interact with incentive houses.

10:15 – 11:00 Understanding Corporate Client Needs and Succeeding at Promoting Your Product

Moderator: Laurent Fuchs, UNICEO
Panellists: Monika Mantuano, HP; Nadine Vienne, Nissan Europe; Rudolf Sommer, EnBW

All destinations, venues, and service companies are willing to reach and sell to corporate clients. Differentiating your product in this jungle is not easy. First you need to identify your competitive advantages, deeply understand your corporate client’s precise needs, actual decision-makers, and communicate effectively with them. During this panel discussion, four senior decision-makers from major European companies will answer your questions on this subject.

11:00 – 11:45 Sustainability in Organising Events
the session was cancelled due to the speakers travel problems
Speaker: Dominik F. Ochs, Green LineThe music and event industry is very energy-intensive in all relevant areas (production, distribution, playing, performing). There is a need for a sustainable supply chain throughout the whole lifecycle of the event. What are the key performance indicators? The benefits of sustainability in event management? What does a sustainable event look like?
11:45 – 12:30 Get in the driver’s seat! Understanding how to improve your chances to win more congresses

Speaker: David Bodor, ICCA

Associations usually require anyone interested in hosting their congress to submit a competitive bid. But before you decide to bid you have to ask yourself a couple of questions. What are your chances of winning? Do you know your competitors? Do you have a game plan and understand what it will take to come out on top? This session will detail the key steps involved in putting forward and winning convention bids, and zoom in on some of the strategies others are applying to be more successful in the arena.

12:30 – 13:30 Lunch time / Free time
13:00 – 14:15 Communication Strategy and Stories in the Meetings Industry: Can You Sense What Your Audience Wants to Read?

Speaker: Johanna Fischer, tmf dialogue marketing

How to use content marketing to increase client interest and create audience demand is one of the most discussed topics at present. An effective communication strategy needs to ensure that a strong bond with the client is created to stand out from the heavy competition – is the meetings industry ready to create the emotional and exciting content necessary to achieve this target? This is a session about having the courage to be brilliant and inspiring when getting your message across!

14:15 – 15:00 Let’s change the way we meet! The Sharing Economy in the Meetings Industry

Moderator: Darius Udrys, Go Vilnius
Panellists: Julian Jost, Spacebase; Eric Ben-Harrous, Kenes International

In this panel discussion find out how the Sharing Economy is already changing the way we meet and what the challenges of building future-proof models for our industry are. Audience members are guaranteed to leave this discussion with some real insights on who is using the sharing economy today, what they think about and how you can engage with them. Guess what: it’s not only millennials.

 

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