Baltic Sea Region

Exhibition for Meetings,

Events and Incentives

Professional Academy

The CONVENE Professional Academy, a three-hour learning workshop dedicated specifically to Suppliers to help make their subsequent meetings with Hosted Buyers as effective and fruitful as possible.

The Academy will focus on two main topics: the first revolves around preparing for the major changes facing the meetings and events industry, not only in terms of gross economic impact, but also the new generations, technology, AI, robotics, communication, travel issues, marketing developments, big data and more; and the second focuses on how to penetrate the huge outbound UK meetings market and understand what UK planners are looking for.

It all promises to be a valuable experience. The Academy has been conveniently scheduled to take place just before Exhibitors and Suppliers prepare their stands in advance of the show. The full Education Programme you can find here.

Session 1 | Stormy weather or calm seas; what’s happening in the world of association meetings-implications for destinations and venues?

The meetings and events industry is one of the most rapidly developing types of business, not only in terms of the gross economic impact but also the academic, technological and scientific communities and their subsequent output and contributions to wider society.   The destination and venue selection in terms of pure logistics is one of the most important factors that shapes the decision making process of potential participants, regarding their participation in conferences.

The next 5 to 10 years will see mega impacts on the meetings and events industry as a whole but arguably even more in the much sought after association sector meetings. These changes will bring tsunami effects on the whole value chain. New generations, technology, AI, robotics, communication, travel issues, marketing developments, big data and more, all these will impact at every step of destination and venue selection, education and communication methods and strategies. Are destinations and venues agents ready for these changes? Is the supply chain speaking the language of associations? Are we all even on the same page or are we lost in translation. The panellists and the moderator will walk you through the myriad of information and alert you to how you should be preparing for the wave of change.

Moderator: Elisabeth Hansa, Owner  and  Managing  Director | ELISABETH HANSA, Support  &  Strategy  On  Demand

Panelists: Iain BitranExecutive Director | The International Society for Professional Innovation Management; Kate Sargent, Deputy Managing Director | Bioscientifica Ltd; Clare BeachManaging Director | Azura Events and former Member of the board of the British Association of PCOs;

Session 2 | Growing your UK business- Unlocking some of the secrets

The outbound UK MICE sector is thought by some to be Europe’s largest-it is the number one inbound market for many European countries and features a strong association sector, very large and varied agency sector and has many corporations which hold meetings throughout Europe.  Many destinations either have some form of representation in the UK but still find penetrating all sectors of this power house market a real challenge.   With the opening up of improved air routes from the Baltic Region to the UK and the potential opportunities this could present , this session through the interaction with well-known industry players from the UK explores what planners are looking for and how they want and don’t want to be approached.  The session will reveal the difference between UK venue finding and event management agencies and their priorities for clients, the session will also explore what UK PCOs ate looking for in relation to the association world and the Managing Editor of a well-known UK based international industry publishing group will reflect on marketing strategies which have had an impact and where editorial and advertorial can work.

Moderator: Paul Kennedy MBE, Director and Owner | Kennedy Integrated Solutions

Panelists: Jacqui KavanaghManaging Director | Trinity Event Solutions;  Paul ColstonManaging Editor | CMW Magazine; Martin EllisManaging Director | Team Umbrella Ltd; Louise Goalen, Director | Venues – Top Banana, HBAA Chair – 2017 & 2018;

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