Baltic Sea Region

Exhibition for Meetings,

Events and Incentives

Meet the Expert

14 -15 February 2018

LITEXPO, Main Convene Hall #3

Top industry names will be on hand to give you advice and guidance on different topics. Participants are free to ask any questions.


11:10 – 11:30 12:10 – 12:30 14:10 – 14:30
Selling by StorytellingA�Table 1 Where Do International Associations Meet? Old Favourites, New ChoicesA�Table 1 An Introduction to the Association Meetings MarketA�Table 1
The better your story sounds, the easier your audience will be able to remember and describe the value of your product. Stories may even have the ability to make people think they came up with an idea themselves. Tips on how to understand the links between a destinations economy, investment policies, academic and scientific research agendas, and marketing your venue or destination A session for suppliers. What makes the association meetings market unique? And why should you be involved in this market?
Expert: Hugo Slimbrouck, Ovation Global DMC Expert: Clara FernA?ndez LA?pez, Union of International Associations (UIA) Expert: Elif Balci Fisunoglu, ICCA
A�Tips for Successful NetworkingA�Table 2 Troubles With Agencies? Troubles With Clients?A�Table 2 The Power of 1.3 Billion: Why the Indian MICE Market Continues to Grow Exponentially!A�Table 2
Are you new to this industry? Or are you looking to improve your networking skills? With over 30 years of experience in the events industry, John has learned many tips on how to stand out from the crowd and work the room like a pro. Are you a client having problem with an agency? Or an agency hating your client? Or do you simply have other questions about agency/client relationships, work, deliverables, briefing, budgeting etc.? I will be happy to try to answer any of your question.” A growing economy and an increasing desire to host different types of meetings and congresses make the Indian MICE market one of great potential. Johanna Fischer will be available to share insights and discuss potential solutions to tap into one of the worlda��s fastest-growing economies.
Expert: John Martinez, Shocklogic Expert: Jan Gemrich, Foccus Design Expert: Johanna Fischer, tmf dialogue marketing
11:10 – 11:30 12:10 – 12:30
How can ICCA help associations organise quality meetings? Table 1 Leta��s talk about potential for a moment Table 1
Session for associations. Let us introduce you to the benefits of becoming an ICCA verified association and introduce you to a few tools that may help your association improve the quality of your meetings. Whatever you decide is your potential affects the action you put into the business. Whatever action you put in is affecting the results you get. The results you get affect your belief in your potential. Janne will helpyou to find new potential for your business. Maybe three times bigger?
Expert:A�Elif Balci Fisunoglu, ICCA Expert: Janne BjA�rge, My Opinion
A�Corporate Events in the Marketing Mix Table 2 Destination Marketing in the Comfort Zone? Table 2
The marketing mix has the most powerful channel often not valued enough: live communication / corporate events. We will talk how to better position the corporate events you organise in your company marketing mix. How to stay relevant in times of new technologies, strict data protection, and overall saturated planners. In this session we discuss the feasibility of any new ideas you might have and how we can help stepping out of the comfort zone to stay in touch with your planners markets.
Expert:A�Laurent Fuchs, UNICEO Expert:A�Johanna Fischer, tmf dialogue marketing

Hotel partners

Industry friends

Industry partners


Organising partners

Prime partners