Latvians are in love with Paris, and they also enjoy visiting the French countryside and enjoying the local wine and cuisine. However, a lot of what makes the Baltic States so special are still well-hidden secrets for the French. To encourage better exchange and collaboration between France and Latvia, the Baltic Travel Group, together with airBaltic and the Investment and Development Agency of Latvia, hosted an event for representatives of Parisian tourism businesses this past 21 May.
The aim of the event was to build closer relations between the Baltic States (Estonia, Latvia, and Lithuania) and France. Together with the hosts, representatives of more than 40 Parisian tourism companies attended this event.
The event, which took place at the famed Musée d’Orsay, featured presentations about Latvia and the Baltics, as well as an excursion through expositions and delicious food. The event was set to coincide with the “Wild Souls. Symbolism in the Baltic States” exhibition, a collection of work being featured at the museum from all three of the Baltic States.
The growth of the tourism industry in the Baltic States is not only about new horizons, it’s also about growth for different industries on the international level. Serving the French market would be beneficial for any country.
Latvia, Estonia, and Lithuania played had a huge part in writing the history of Europe. Therefore, this was a great opportunity to focus on the Baltic States, educate the French tourism industry about them, and present the countries as attractive destinations with world-class meetings facilities and venues.